Turning search lights on new revenue
Turning search lights on new revenue
Ad and media networks are venturing deeper into the Wild Wild West, which is what search engine marketing (SEM) is called with its limitless, sometimes lawless, opportunities. SEM helps increase website visibility within search engines. Agencies such as Neo@Ogilvy and Universal McCann hired new executives last year to steer this discipline regionally. And Aegis Group Plc. will launch its global search marketing company called iProspect here, under their Isobar digital network.
Digital communications in India occupies about 2-5% of an advertiser’s total ad spends, which should leapfrog. Enough motivator for SEMs and agencies to work together more.
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