New Delhi: Animation parks with super hi-tech studios should make India a hub for 3D animated movies so that animation industry performs all its activities within Indian boundaries and is not forced to spend its funds in US, Canada, Philippines, China, Korea and Malaysia for making advanced animated movies.
According to a survey carried out by Assocham on “ Will animation industry emerge as the next knowledge destination for jobs”, the findings revealed that the parks could alone generate employment opportunities for two lakh skilled animators within the next three years because of the industry’s potential and rising aptitude of youngsters to make a career in the field.
These parks have the capacity to generate business worth $1billion (Rs 4,000 crore) by 2010, with a CAGR of 30%. In 2006, the animation industry market size was estimated at $360 million.
The government shortly pointed out that in the absence of hi-tech studios and improved technology in India, currently Indian animation corporate houses outsource their advanced animation work in countries like US, France, Canada, Malaysia, China.
In the years to come the animation industry will acquire a new dimension amongst the age group of 25-30 and since India has its largest population in the group with large number of young boys and girls opting for animation, its future looks bright.
The dearth of quality institutions in India which are equippped to provide technical training in quality animation has caused a severe shortage of animators, visualizers, conceptualizers and 3D modellers.
There is large gap between available courses and training needs as recognized by most animation companies in the country. Since, viewers these days have no time and prefer to watch movies that are animated in much lessor time than normal movies, its market is growing at an average annual rate of over 20%.
* Corporates that intend setting up animation parks should be accorded with a minimum 10 years tax holiday incentive with concessional rates for land allocations which should be equipped with advance technology to remove the competitive threats from countries like Malaysia, Philippines and China.
* With animation industry in 2006 likely to grow by 2010, skilled animators could be paid anywhere between 7000-10,000 per month.
* Bring down production costs. The cost of producing a half hour animated movie costs around $60-70,000 while in the US, it is around $250,000-300,000.
* Currently, the Indian animation industry employs around 7000-10,000 animators whereas demand is for 30,000 and the need is for having expertise on multimedia software such as 3D studio Max, Maya and Tictactoon.
* Indian companies have captured around $100-110 million of business which is a small pie of nearly15 billion global animation industry and therefore there is a need to capture overseas markets through outsourcing and with low cost of movie production.
* Step up adoption of animation in Indian cinema which is currently very low. Maximum amount that an Indian film will earmark for an animation film is few crores of rupees wherever to mount a movie of the magnitude of Spider Man what is needed is an investment of Rs 100-125 crore.
* We must learn from our neighbours. Philippines, China, Korea and Malaysia offer better quality and service compared to Indian companies.
* Also lack of work on the 3D animation front in India falls behind international standards. Currently, most of the work is done on 2D only.
* Make education in this field more affordable. Presently, in India, students are paying Rs2-4 lakh fee for the 3 years advance diploma in animation, while foreign universities charge between Rs25-30 lakhs for the same.