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Grey to host music seminar at Cannes

Grey to host music seminar at Cannes
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First Published: Thu, Jun 21 2007. 12 52 AM IST
Updated: Thu, Jun 21 2007. 12 52 AM IST
Grey, one of the world’s largest advertising agencies, will host a provocative music seminar at the 54th Annual Cannes International Advertising Festival on 23 June in the Debussy Theater in Cannes, France.
A live music performance is anticipated.
The seminar entitled, “Selling In, Not Selling Out - Marketing and Music” will provide advertisers and their agencies a deeper understanding of the fast-changing entertainment marketing landscape as the music and communications industries join forces to drive brand building.
The highpoint of the seminar will be the appearance of two artists atop the matrix of music and marketing: -- Folk/rock legend, Donovan, who burst upon the music scene in the mid- 60’s, with such hits as “Sunshine Superman”, “Mellow Yellow” and “The Hurdy Gurdy Man.”
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First Published: Thu, Jun 21 2007. 12 52 AM IST
More Topics: Marketing and Media | Advertising |