Mumbai: Proctor & Gamble’s Head & Shoulders emerged at the top in a survey conducted to identify the brand that satisfies the consumer on two grounds- health and happiness.
The survey was commissioned by Complete Wellbeing magazine and was conducted by research company Synovate.
For the survey, respondents were asked to vote for brands they perceived represented only health, only happiness and finally, both health and happiness, a press release issued here said.
Parachute from the Marico stable bagged maximum votes for its association with health while Wills Lifestyle from the ITC group received highest votes for happiness, the release said.
The Complete Wellbeing Health and Happiness Brand Survey 2009 engaged respondents in the SEC A category from Delhi, Mumbai and Bengaluru- the three cities that best represent India’s lifestyle choices, the release said.
Last year, cricket maestro Sachin Tendulkar was the top choice in a similar survey conducted by the magazine to identify India’s role models of health and happiness.
Together in the three categories, as many as 88 brands feature in the first 10 ranks, 27 in the health only category, 15 in happiness only category and 46 in the health and happiness category.
Brands such as Maggi, Lakme, Sundrop, Dettol and Tata Salt figured on top of the health-and-happiness list.
Besides Parachute, Tiger Balm, Crocin, Dabur, Lifebuoy and Saridon are at the top of the health list.
For happiness, Philips, Onida, Sony, HP-Compaq, IBM-Lenovo and Samsung find favour among consumers, the release said.
A comprehensive coverage of the survey is published in the August 2009 issue of Complete Wellbeing magazine.