Mumbai: Showdiff Worldwide (Mumbai) has appointed Alok Rakshit as its chief operating officer.He would be responsible for spearheading operations and overall business growth.
Showdiff Worldwide was formed in 2003 as a joint venture between former cricketer Ravi Shastri and Rediffusion/DYR, led by Rediffusion chief Diwan Arun Nanda.
It offers an array of services in the domain of celebrity management, event conceptualization and management, content syndication, sports marketing, sponsorship and rights. Headquartered in Mumbai, it has offices in Bangalore, Chennai and Kolkatta
Prior to joining Showdiff, Rakshit was director, Big Bang Media which is the exclusive ad sales concessionaire and content provider for sify.com. With over 12 years of media experience, he has worked with BCCL (Times of India), Channel 4 Network (UAE), TV Today Network and the Zee Group (ETC and Zee Music). He has also worked with various media including Print, TV, Internet and radio in sales, marketing and business development functions.
Showdiff Worldwide has recently entered into a strategic partnership in the field of sports marketing for the Indian sub-continent with Havas Sports, the sports marketing arm of the global Havas Group.