Kolkata Knight Riders tie-up with C2W for customized contests

Kolkata Knight Riders tie-up with C2W for customized contests
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First Published: Tue, May 13 2008. 12 12 PM IST
Updated: Tue, May 13 2008. 12 12 PM IST
Mumbai: Contests2win.com (C2W), a user generated contesting website has launched customized contests for the website of the Kolkata Knight Riders team.
Kolkataknightriders.com created an online destination for fans to get their daily dose of IPL action while interacting with KKR. The contest section is powered by Contest2win.com wherein their contest engines (quizzes, Hangman’s, Twisters) are used to test user’s on their KKR knowledge quotient.
The game will allow users to have fun and interact with Kolkata Knight Riders through team players or fictional elements of KKR such as ‘Hoog Lee’ and ‘The 12th Man’. The adaptability of these Contests2Win engines to create content across genres has enabled KKR to launch with customized contests.
With McCullum emerging as a star player for the team, within a day of the first match KKR fans could play a customized Brendon McCullum Quiz. These engines are so flexible that they have seamlessly plugged into the loyalty programme of kolkataknightriders.com. Users can play and collect points over a period of time. The highest scorers will be eligible to stake a claim on the winnings.
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First Published: Tue, May 13 2008. 12 12 PM IST