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Business News/ Industry / Indian sports fans enthused about Beijing Games: Survey
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Indian sports fans enthused about Beijing Games: Survey

Indian sports fans enthused about Beijing Games: Survey

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PTI

Mumbai: Cricket may rule the roost in the sub-continent but fans in Asia, particularly India, are also eager to find out medal prospects of the national athletes in the upcoming Olympic Beijing Olympic Games, according to a survey conducted in the region.

A high number of Indian sports followers, constituting 72% of those surveyed by Games partners Visa, were keen to know about the country’s sportspersons’ preparations and chances of a podium finish at the Games, a media release said today.

Of the more than 4500 persons surveyed from seven out of nine regional markets, 74% of respondents ranked the Olympics as the most popular global sporting event on a 1-5 scale, ahead of the FIFA World Cup (given top scores by 59%), and the ICC Cricket World Cup (given top scores by 37%), it said.

The Games also scored over other sports events like the Asian Games, preferred as their top event by 49% respondents, and Formula 1 racing (36%), the release added.

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Published: 10 Jun 2008, 03:53 PM IST
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