Mumbai: The glitz and glamour of Bollywood is all set to dazzle Bangkok with the ninth edition of the three-day International Indian Film Academy commencing in the Thai capital from tomorrow.
Apart from the awards ceremony on 8 June, the highlight of the three-day-long weekend will be the premiere of Ram Gopal Varma’s Sarkar Raj starring Amitabh Bachchan, Abhishek Bachchan and Aishwarya Rai-Bachchan tomorrow.
“It is not a sequel to the previous film Sarkar. It is a fictional story with a different storyline and new set of situations,” Varma had said in many of his press conferences held before the movie’s release.
This will be the first film featuring the three Bachchans. They were earlier seen in a stage performance where Aishwarya featured in a special appearance.
IIFA is often derided as the “Bachchan family show” in India and called “Bollywood oscars” in the foreign media and the host country.
It has come a long way since the year 2000 when it debuted at the London’s millenium dome as a one-day award show to a three-day event that embraces trade, business, tourism, film premieres, fashion extravanganzas, bilateral engagement and an awards ceremony.
Bollywood fans in Bangkok will not get to see Shah Rukh in action at the three day IIFA weekend despite his home production Om Shanti Om and the critically acclaimed box office success Chak De India featuring him in the lead role are contenders for IIFA trophies in various categories.
Shah Rukh has not been attending the IIFA since 2005, lending credence to the much reported cold war between the Big B and SRK.
However, Shah Rukh has said that since the IIFA weekend coincides with the summer holidays of his children, he prefers spending time with the kids rather than spend three days in a foreign country.
Aamir Khan’s Taare Zameen Par, which has won awards in several categories at all popular film award show does not feature in the nomination list.
According to Big B, the brand ambassador of IIFA, Aamir who is the producer of Taare Zameen Par did not enroll his film to be selected for IIFA nomination.
Aamir’s first home production Lagaan was premiered at IIFA a few years ago.
Trade sources wonder whether Aamir’s decision is linked to criticism from filmmakers like Sajid Khan, who lost out to Aamir in the best debut director’s award in all the awards shows held this year.
Sajid had said the film award organizers should ignore Aamir if he is not interested. “There were many other deservering filmmakers as well,” he had said.
Trade sources also feel that Aamir’s decision to “ignore” IIFA could be because of his adverse comments about Sanjay Leela Bhansali’s Black for which Amitabh had won a national award.