Neo-Tata Sky tie-up to boost viewership

Neo-Tata Sky tie-up to boost viewership
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First Published: Tue, Sep 04 2007. 05 32 PM IST
Updated: Tue, Sep 04 2007. 05 32 PM IST
PTI
New Delhi: In a move to widen its viewership base, Nimbus group owned Neo Sports has tied up with one of India’s fastest growing DTH service provider Tata Sky today.
Neo sports which has bagged exclusive rights to telecast India- Australia ODI series later this year, would place a bouquet of its channels on Tata Sky, the channel said in a statement here.
The upcoming seven-match ODI series against Australia in October followed by the Test and ODI series against Pakistan, and South Africa’s visit in February are some of the important cricket events for which Neo Sports has the telecast rights.
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First Published: Tue, Sep 04 2007. 05 32 PM IST
More Topics: Nimbus | Tata Sky | Television | viewership | channels |