BackFuture Generali chooses Saatchi & Saatchi as creative partner
Future Generali chooses Saatchi & Saatchi as creative partner
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New Delhi: The latest update by Spatial Access Media Solutions, on advertising account movements for the period between 23rd Oct 2007 to 5th of Nov 2007 is out.
“Sometimes you win, sometimes you loose. While Mudra won Himani Navratna oil & talc from Ambience Publicis, at the same time also lost the Hamdard account.
Triton, the incumbent agency, managed to retain some part of the Hamdard business, while JWT has been brought on as the new agency. Among other major movements, Future Generali, a joint venture between Future Group and Generali Spa (one of Europe’s largest insurance company) which recently commenced its operations in India have chosen Saatchi & Saatchi as its creative partner. ’’
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