Mumbai:ACK Media acquires controlling stake in Karadi Tales, a pioneer in the world of original Indian content in direct-to-home audio and video CDs, VCDs and DVDs for the pre-school audience.
This acquisition will expand the ACK Media product portfolio to all age groups and platforms including comics, books, CDs, VCDs and DVDs. “This will help expand our distribution and in-store presence” confirmed the founding team of C.P Viswanath, Shobha Viswanath and Narayan Parshuram.
Following the deal, Karadi Tales will continue to operate as an independent company from Chennai. There would be renewed focus on new audio and video product development for retail, online and broadcast markets. The two companies will integrate and share their sales, marketing and distribution resources.
“Both Karadi Tales and ACK Media have a common aim - to promote quality Indian content across age groups, universally. Our brands share a lot of synergy because of similarity of customer base and focus on innovation. This brand synergy was pivotal to our investment in the project”, said Samir Patil, CEO, ACK Media.
Karadi Tales has audio and video books which are narrated by well-known film and theatre personalities like Naseeruddin Shah, Girish Karnad, Gulzar and Usha Uthup.
Karadi Path is a unique, creative pedagogy for language learning in the classroom through a combination of stories, music and kinesthetics
Charkha Audio books include best-selling autobiographies of Mahatma Gandhi, A P J Abdul Kalam and other titles. The abridged audio books are textured with songs and background scores.
Dreaming Fingers creates beautiful picture books that can be seen, read, and touched. They are meant for the visually impaired but can be enjoyed by all children.