Mumbai: Madison World, India’s largest Indian-owned, diversified Communication group with 20 units across 10 specialized functions in different areas of communication has won the account of Levi Strauss & Company.
The company has appointed Madison World to handle its media, PR, outdoor, BTL and celebrity/entertainment portfolio. This is the first time that Madison World is offering a client an Integrated service backed by its Specialist units.
The company has appointed Madison World for all its brands, Levi’s, Dockers and Levi’s Signature.
Says Sam Balsara, Chairman Madison World, “The attempt is to offer to Levi’s the best of both worlds, integration and specialization.”
Says Shumone Jaya Chatterjee, managing director of Levi Strauss (India) Pvt. Ltd., “We have been marketing to youth and young adults in India for the last 14 years and have reached a stage where our brands are well distributed and strongly positioned as category leaders. The challenge now is to expand the size of each of our segments through reaching our target consumers effectively, consistently and inspiring them with compelling messages. We believe that Madison, with their well-integrated services and their almost-proprietary passion will be a strong and strategic partner to have in building new communication and media paradigms appropriate for youth in the 21st century in India.”