Mumbai: The fiftth edition of India’s premier advertising festival Goafest 2010 ended with ad agency Ogilvy& Mather winning most metals at the Creative Abbys.
Ogilvys tally came up to 43 metals in total. They bagged three golds, nine silvers and thirty bronze. What’s noteworthy was the Grand Prix which equals to Goafest’s best of show, which went again to Ogilvy for their work on Zoo Zoo’s, the animated characters created for Vodafone.
Advertising agency Mudra got 26 metals and came second place. They had four golds, nine silvers and thirteen bronzes. Publicis came third place with 26 metals. Their tally was two golds, six silver and fourteen bronze. Ajay Chandwani, co-chairperson, Creative Abby and director, Percept Ltd said that there were 4200 entries in all, while last year it was 4400 entries. “Lowe, McCann and Saatchi & Saatchi did not send in entries this year,” said Chandwani, “We’ve however had 4200 entries.
Traditionally print and outdoor have seen the highest number of entries. There was a marginal drop in their entries this time around. Print saw 752 entries while last year, the festival had seen 840 entries for print. Outdoor saw 964 entries this year, versus 1140 entries the previous year. But digital saw a manifold growth. It got 295 entries this year, versus 65 last year.”