Back on top: Star Plusseems to have had a dream re-launch, at least going by the viewership figures that have been released for the first week since the changes were made. Not only has it strengthened its position at the front of the Hindi GEC (general entertainment channel) pack, it has pulled in front of closest challenger Colors and third-ranked Zee.
Colors overtook Star Plus in April 2009 and the top position had been changing hands between the two ever since. While the spurt could be attributed to the buzz generated by a wall-to-wall marketing campaign, CEO Uday Shankar’s theme of “Rishta Wohi, Soch Nayi” (same relationship, fresh thinking) seems to have clicked with viewers, who are tuning into programmes such as “Tere Liye”, Ekta Kapoor’s new show, “Pratigya” and “Bidaai”. According to Star Plus COO Sanjay Gupta, a chunk of the 108-point jump in gross rating points has come from the regular fiction shows and the remaining from its annual property Star Parivaar Awards, which clocked a rating of 7.2.