Mumbai: Media agencies prove their Mettle. Its been a fortnight with maximum media accounts changing hands. Starcom taking the lead with a single big win of 120 crore media account, as a part of the global alignment of Samsung with Starcom world over. Interestingly, Dentsu Media’s Media Pallette was not far behind with media accounts worth 100 crore including major wins like Indiabulls and Suzlon Energy.
Initiative Media picked up four new business worth 35 crore with accounts like Austrian Airlines,Maharastra Condom Promotion, USAid (project on TB education) and Wockhardt Ltd.
Click here to get a complete account movement update for this fortnight.