Web Exclusive | Delhi’s men just got a new Italian address to shop

Web Exclusive | Delhi’s men just got a new Italian address to shop
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First Published: Thu, Dec 13 2007. 10 25 AM IST
Updated: Fri, Dec 14 2007. 03 46 PM IST
New Delhi: Italy has for long been regarded as the Mecca of design and quality. Latest styles emerge from their design houses, long before the world’s models display them on the ramps of Paris.
Leading Italian brand comes to Delhi
Leading Italian brand comes to Delhi
Their variety in fabrics and the immaculate finish in their different styles is what has contributed in giving the ‘Made in Italy’ tag a label of prestige.
The capital now has an exclusive store dedicated to menswear by one of Italy’s leading clothiers and designers, Viavero.
Trousers and shirts vie for attention with accessories like shoes and belts. The mix and match section is particularly striking with a variety of cuts and fabrics in denims.
Positioned as a luxury brand it will appeal to men who like to make a definitive statement without being loud or melodramatic. Elegance is the key and according to the promoters, it is the thinking man who will relate to their products best.
For now they are just in Gurgaon but will be opening shortly at the metropolitan mall in Saket,Delhi.
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First Published: Thu, Dec 13 2007. 10 25 AM IST