Gurgaon: Well known film actress Konkona Sen Sharma will be seen in her first television commercial for Women’s Horlicks, a health drink formulated specially for women by GlaxoSmithKline Consumer Healthcare.
Konkana Sen Sharma, Hindi film actress
With no added sugar and low in fat, Women’s Horlicks is the only health drink in India with a complete list of micronutrients recommended by the World Health Organisation (WHO) for women between 19 and 50 years of age.
It is available in two exciting flavours – chocolate and caramel and comes in a jar which has a unique flip-top cap. It is priced at Rs100 for a 200gm for a jar and is available in all major metros and mini metros.
Commenting on her foray in the field of advertising and product endorsement, Konkona said, “ I am glad that my first endorsement is for a product that is designed specially keeping in mind the daily nutritional needs of modern Indian women. Also as a Bengali, Horlicks has been an integral part of my growing up years; therefore I have an emotional connect with the brand.”
Speaking about the product and the TVC, Shubhajit Sen, vice president, marketing, GlaxoSmithKline Consumer Healthcare, India, said, “Through the campaign we want to address the modern Indian woman who has forgotten to include herself in her ‘to do list’.
It highlights her requirements and Konkona being a face of the modern woman and a brilliant actress, seems the perfect choice. ”