Melbourne: The 2006-07 Ashes series and the tri-nation tournament, which also involved New Zealand, generated $317 mn (Rs1,268 crore) for the Australian economy and efforts are now on to replicate this success when India tours the country at the end of this year.
Apart from the money inflow, the Test and one-day matches last summer created 793 jobs, according to the URS Economic Impact Study (EIS) released by the Australian Tourism Minister Fran Bailey and Cricket Australia.
The study also found that more than 813,000 tickets were sold during the summer with proceeds amounting to $18.7 mn.
A total of 37,000 international tourists came to Australia during the period, of which 64% came specifically for the Ashes. Each of them spent nearly $10,500 and stayed for roughly 30 days.
“The 2006-07 summer of cricket provided a huge boost for the Australian economy and showed that cricket is good for business in this country,” according to Cricket Australia CEO James Sutherland.
Next season’s series against India and Sri Lanka promises further economic benefits. “Cricket provides one of Australia’s strongest links with India, and through our new tourism office in Mumbai and our partnership with Cricket Australia, we intend to bowl in a tourism bonanza this coming summer,” Bailey said.
Tickets for the upcoming international summer of cricket, including the Test series for the Border-Gavaskar Trophy, will go on sale to Australian Cricket Family members on 2 July with general public tickets on sale from 1 August.