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IPL franchisees turn to BCCI to deal with financial loss

IPL franchisees turn to BCCI to deal with financial loss
PTI
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First Published: Tue, Mar 24 2009. 05 11 PM IST
Updated: Tue, Mar 24 2009. 05 11 PM IST
New Delhi: IPL franchisee owners are turning to the Board of Control for Cricket in India (BCCI) to deal with commercial issues as potential loss looms large following the shifting of the Twenty20 cricket tournament out of the country.
“At present, we are focusing on the cricketing aspect of it. IPL has assured us that they would take care of the commercial issues,” Delhi Daredevils CEO Amrit Mathur said.
While Mathur did not give details of the possible loss the team may incur due to change in the venue, he said it is working out with the sponsors.
“Our sponsors are very much with us. We have a very enduring relationship with them. But we don’t know how much impact it would have financially,” he said.
Hero Honda, one of the sponsors of the tournament and also a partner of Delhi Daredevils, said IPL moving out of India would result in missing opportunities for companies to leverage on their brands.
“IPL moving out of India this year is likely to restrict opportunities to leverage our brand association, but it is commendable that IPL is going to take place despite several constraints ... but I strongly feel that no matter what, the show must go on. We remain committed to IPL and Delhi Daredevils,” Hero Honda Motors MD and CEO Pawan Munjal said.
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First Published: Tue, Mar 24 2009. 05 11 PM IST