Mumbai: Vikram Raizada, the erstwhile marketing head of the Murjani Group has joined IMG India as vice president and head of fashion. He will be reporting to IMG India managing director, Balu Nayar and to Worldwide COO IMG Fashion, Maureen Reidy.
He brings over 16 years of advertising, media and lifestyle experience to IMG. Prior to the Murjani Group, he was vice president marketing with MTV India where he played a key role in the successful positioning of MTV as the premier youth music channel in the Indian market through the creation of a vibrant 360 degree brand and strong consumer & trade initiatives such as the MTV Immies, MTV Style Awards, MTV Roadies, MTV Youth Icon, MTV Youth Marketing Forum etc. He also launched India’s only international lifestyle & music channel, Vh1.
IMG India is involved with Indian fashion through the Lakme Fashion Week and is looking closely at the rapidly evolving world of Indian fashion.
IMG partners with leading designers and marketers interested in reaching fashion-centric consumers through our its fashion properties.
IMG’s role in the fashion industry includes world’s largest producer of fashion events, top international modeling agency (models.com 2006), industry-leading event publications for fashion insiders and fashion-related media programming.