Goa mulls to optimise sponsorship, cut expenditure on IFFI

Goa mulls to optimise sponsorship, cut expenditure on IFFI
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First Published: Mon, Jul 13 2009. 03 01 PM IST
Updated: Mon, Jul 13 2009. 03 01 PM IST
Panaji: Goa government has unveiled plans to optimise sponsorships and minimise expenditure for International Film Festival of India (IFFI) 2009 scheduled in November-December here.
“We want to be financially self-sustainable without relying on governments for funding. Optimising sponsorships and minimising expenditures at whatever level possible is our goal,” Manoj Srivastava,CEO, Entertainment Society of Goa (ESG), saidon Monday.
The ESG is a state government promoted nodal agency to hold the festival in the tourist state, in association with Directorate of Film Festivals (DFF), a wing of Union information and broadcasting ministry.
The blue print of master plan, prepared by Srivastava and placed before ESGs governing council, which is headed by Goa chief minister Digamber Kamat, has done thorough scrutiny of IFFI expenditures for past four years.
The 200-page-long document suggests that there is immense scope for cutting the expenditure on the festival without compromising with the aura of the festival.
For the first time, the festival will introduce barter system which will double up with the sponsorship collections from this year onwards, Srivastava said.
The sizeable slash into the contribution by state government this year is projected to be much less than the earlier one. From Rs10.43 crore put in the form of state component last year, only Rs6.5 crore is expected to be the state liability this time.
The DFF and state contribution ratio is 30:70. So, if the state ratio dips, that means even the DFF will have to shell out less, Srivastava said.
Moreover, the ESG, a flagship body of the state government, plans to make up entire Rs 6.5 crore in terms of finances avoiding any burden on state coffers.
“We aim to rise on our own. If we don’t stand on our feet now than it will become habit to get money from the state government,” the CEO said.
The cost-cutting exercise executed by ESG has the peripheral activities contracted to the private event management companies on their black list.
While we get Rs one crore in the form of sponsorship for such events, we spend Rs2.5 crores, Srivastava said pointing out the financial non-viability to have such programmes.
The CEO said that Goa wants that the film festival should be more filmcentric.
“We want to concentrate more on the cinema and branding of the festival’s image,” he added.
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First Published: Mon, Jul 13 2009. 03 01 PM IST
More Topics: IFFI | Goa | Cinema | Manoj Srivastava | Film festival |