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Sahara expands sports sponsorship net, adopts archery

Sahara expands sports sponsorship net, adopts archery
PTI
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First Published: Wed, Jul 22 2009. 07 41 PM IST
Updated: Wed, Jul 22 2009. 07 41 PM IST
New Delhi: After cricket, hockey and boxing, Sahara India has decided to sponsor the national archery teams for the next four years as a part of its commitment to develop Indian sport.
Sahara will pay incentives to the top 10 archers of the country each year on the basis of their performance and the most consistent performer and promising archers would be selected annually in consultation with Archery Association of India (AAI), a release said here today.
“To excel at international arena, sports and sportsmen require our support, encouragement and emotional backing. Our support to archery is an effort in this direction,” Subrata Roy Sahara, managing worker and chairman, Sahara India Pariwar said.
“Archery has rich cultural roots and as a skill sport has great potential in India. I feel India has an edge to excel in skill sports at International arenas and bring glory to our motherland,” he added.
Archery AAI also lauded the initiative and said it will help the sport to grow in the country.
“I am sure through this association, not only the federation would be benefited but our archers would also get the incentive and impetus to perform even better in international arena,” Paresh Mukherjee, secretary general, AAI, said.
Sahara also sponsors Indian wrestling.
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First Published: Wed, Jul 22 2009. 07 41 PM IST
More Topics: Cricket | Hockey | Boxing | Sahara India | Archery team |