New Delhi: Anand Halve was part of the great Renaissance in Indian advertising—roughly the decade from the mid-eighties to the mid-nineties.
Between 1989 and 1999, he was one of the moving forces at Enterprise (which became Enterprise Nexus towards the end of the decade), founded by Mohammed Khan and considered one of the most creative ad agencies of its time.
Halve, who had been battling a progressive lung disease for some time, died in Mumbai on Wednesday. He was 61.
Before Enterprise, he spent a little time with poet and advertising legend Kersy Katrak’s Fulcrum. Katrak was the man who in the 1960s founded Mass Communication and Marketing or MCM, an agency that gave Indian advertising many of its stars (Khan, Rediffusion’s Arun Nanda and Ajit Balakrishnan, Trikaya’s Ravi Gupta and many others).
Poet Arun Kolatkar worked for MCM for some time. Like Katrak and Kolatkar, Halve was a poet too. He used to write poems in Urdu.
“He loved his Old Monk (rum) and shayri (Urdu poetry). I remember spending many Old Monk evenings with him. I went to the same school as him (The Bishop’s School, Pune). So we had a Poona connection as well!,” recalls Ashok Lalla, independent digital and marketing adviser.
In 1999, Halve decided he wanted to do something on his own and started brand consulting firm Chlorophyll along with Kiran Khalap and Madan Bahal.
Lalla started his career at Enterprise Advertising in 1993 when he was hired by Halve as a trainee account executive.
Andy, as Halve was popularly known, started his advertising career as a trainee too, under Alyque Padamsee at Lintas. “Anand, undoubtedly, was the brainiest trainee I ever had. In a world of copy cats, Anand was an original mind,” Padamsee said.
Halve worked on blue chip brands across categories including Lakme, Dabur, Britannia, Blue Dart,Hero Motors, Standard Chartered and Titan.
He wrote Planning for Power Advertising (2005), AdKatha: The Story of Indian Advertising (co-authored, 2011) and Darwin’s Brands: Adapting for success (2012).
Padamsee mourned Halve’s death.
“It’s a great loss for me personally and above all to the advertising and marketing industry at large,” said Padamsee.
His clients remembered him fondly.
“It’s hard to speak of Andy as a colleague, because it was impossible to know him and not love him as a friend and father figure. I think I speak for everyone in our team when I say that he forged a unique connection with each one of us, be it through his funny anecdotes, witty humour, deep insights into human nature, circumspect advice or his beautiful, poignant shayri,” said Priyanka Kheruka, from Borosil’s marketing team.