Washington: A leading Indian American entrepreneur has announced plans to launch a corporate coalition to promote traditional Indian performing arts with a group of multinational companies already having pledged $1 mn (Rs 4.5 crore) for this effort.
The VitalSpring Foundation, a non-profit organization founded by Sreedhar Potarazu, has said corporates will join hands to support talented young aspiring artistes in all facets of the traditional Indian performing arts through the National Endowment of Indian Fine Arts.
It will lend financial support to the many students and young graduates who are striving to launch a career in music, dance and other performing arts disciplines in both India and the US.
Through the newly-formed Foundation, Potarazu, President of the software company VitalSpring Technologies and a long-time supporter of the traditional Kuchipudi Indian dance form, will sponsor a monthly dance series at the Madras Music Academy beginning on 5 April. The dance series entitled ‘Ambassadors of Art´ will support emerging artistes to perform at the Music Academy.
It will spearhead the creation of a performing arts curriculum focusing on music and dance, in a new school to be a launched in Hyderabad that will serve as a model for other similar programmes that will be replicated in other cities.
The Foundation provides scholarships and grants to individuals and organizations that promote India’s cultural arts both in the US and India.