New Delhi: The recent Television Audience Measurement (TAM) report has proclaimed Zee Business as India’s top business channel for the ninth consecutive week with a score of 37% share for week 37 in Delhi and Mumbai combined.
NDTV India was placed in the second position, while IBN 7 occupied third spot. Both are Hindi business channels.
Zee is No. 1 in terms of the time viewers spent all-India and in the Hindi-speaking market. Also, 50% of the most popular business programmes of the country are on Zee Business.
The report further indicates that Zee Business has garnered the maximum average weekly gross rating points (GRP) in the top metros. It also topped the charts with an outstanding score of 25.3 average weekly GRP for last four TAM weeks ending 13 September, 2008 across four metros and 20.5 average weekly GRP across six metros.
NDTV India is not far behind with average GRP ratings of 23.9.
Zee Business, also credited to be India’s first 24-hour Hindi business channel is celebrating its ratings.
The channel has continued to retain a large channel share in Delhi and Mumbai combined for the last nine weeks thus emerging as the top business channel in these key business markets.