New Delhi: The latest update by Spatial Access Media Solutions on advertising account movements for the period 29 January-11February is out.
Well begun 2008. This fortnight is packed with some heavy-duty moves. Bates David Enterprise and Maxus have been awarded the creative and media duties of Fiat’s two new cars, Grande Punto & Linea Sedan. The account is worth Rs90 crore. Maruti’s Swift Sedan parked itself in Lowe’s garage, adding Rs20 crore to Lowe’s kitty.
The other big moves include MCorp Global Group’s Rs40-crore technology retail store brand, Hot Spot, being awarded to JWT Delhi. The creative account for Bigadda.com, a social networking site, goes to CreativeLand Asia, while ITC’s new soap range, Fiama Skinsense, will be handled by Law & Kenneth.
Click here to get a complete account movement update for this fortnight