The Publicis Groupe has announced the creation of a new mini group structure, joining agency network Saatchi & Saatchi with creative agency Fallon under a new banner called SSF Group, though both agencies will remain stand-alone brands. Fallon is reportedly due to enter India, though V. Shantakumar, CEO, Saatchi and Saatchi India Pvt. Ltd, says: “As of now, I have no comment on how this will impact India, as I am not aware of any Fallon plans.’’
Amol Dighe, former director of Central Trading Services, GroupM’s media-buying unit, has joined Star Network Pvt. Ltd as vice-president, sales and strategy. Dighe confirmed his move.
Amit Ray, strategic planning director, Percept Media, media specialist of Percept Pvt. Ltd, is joining B.A.G. Films and Media Pvt. Ltd to help in its launch of new TV channels. He was earlier executive vice-president at Mudra Group’s media specialist, Optimum Media Solutions, and then with Mukesh Ambani’s in-house media unit, Vibrant.
Anand Vaidyanathan, assistant vice-president, sales, SET Pvt. Ltd, has reportedly quit. He seems to be on his way to a leading daily.
Zee Entertainment Enterprises Ltd (ZEEL) has changed the role of its Network sales head, Joy Chakraborthy. He takes charge of the revenue path of the Group. ZEEL has also given Chakraborthy the responsibility of subscription revenues. He is now president, network sales, and revenue head. At the annual Media Review in Mumbai, Subhash Chandra, chairman, ZEEL, said content co-creation is the future. Distribution systems are going digital, such as Direct to Home and Internet Protocol TV. In essence, TV 2.0 will be born, much like Web 2.0, he said. This will help 40% of TV firms make money—currently, only 20% do.
The national creative director, Everest Brand Solutions Pvt. Ltd, Cajetan Vaz,has reportedly quit. Vaz could not be reached for comment.
Percept P9 Integrated’s CEO Navin Shahhas signed a pact with Universal Music India to market its forthcoming titles in the form of merchandising and co-branding. Artistes such as 50 Cent, Black-Eyed Peas, Nicole Scherzinger, Mark Knopfler and Will.i.am will be marketed, among others. The announcement comes after P9 successfully marketed Enrique Iglesias’ album Insomnia, which made its debut at the No.1 slot on Indian charts. Shah said: “We would be looking at brands across the board for co-branding attempts and not just Percept clients.”