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7.7 crore viewers watched 2011’s opening encounter

7.7 crore viewers watched 2011’s opening encounter
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First Published: Wed, Feb 23 2011. 10 26 PM IST
Updated: Wed, Feb 23 2011. 10 26 PM IST
Mumbai: The first match of the cricket World Cup between Bangladesh and India in Dhaka on 19 February clocked an average television rating (TVR) of 7.47 among viewers in the age group of people above four in cable and satellite homes across the country.
The data was released on Wednesday by TAM Sports, a division of TAM Media Research Pvt. Ltd.
The rating was substantially higher than the 3.66 registered during the first match of the 2007 World Cup between West Indies and Pakistan.
The first match this year was watched by 7.7 crore people, compared with four crore who watched the first match of the last tournament.
The match also managed a peak TVR of 12.2.
TVR is a measure that combines both reach and time spent giving one parameter for comparison of different programming.
Interestingly, even though the reach of this year’s India-Bangladesh match grew from the 5.3 crore viewers it was watched by last time, the rating of the India-Bangladesh game was higher in 2007 at 8.85.
The reach is determined by the number of cable and satellite households going up, while TVR is also a function of time spent on the programme.
Among the factors expected to drive up viewership are better match timings than the last tournament that was held in the West Indies.
Apart from that, a number of matches featuring India have been scheduled on weekends. There are also more guaranteed India matches, with the national team set to stay in the tournament at least until the quarter-finals.
Another factor that may push up viewership this year would be the increase in television ratings company TAM’s sample size, said Hiren Pandit, managing partner, ESP (entertainment sports partnerships), GroupM India Pvt. Ltd. The number of metered homes has gone up from 7,000 in 2007 to 8,160 now, according to a TAM official.
The metered homes are essentially a sample representing the entire universe of television viewers in class I towns (with a population of over 100,000) in India.
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First Published: Wed, Feb 23 2011. 10 26 PM IST
More Topics: World Cup 2011 | TAM | Cricket | TV Ratings | Sports |