Television rating points, or TRPs, continue to be a sore point for the Indian Premier League. The latest data by TAM Media Research Pvt. Ltd shows a decline in TRPs in the week ended 9 May against the previous week.
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The average TRPs for the first 35 matches played between 18 April and 9 May declined to 4.04% compared with 4.73% for the same number of matches last year. As for brands, one brand withdrew last week, bringing the total number of brand associations to 101 against the previous week’s 102.
According to two media buyers involved in buying deals on IPL, no new deal is being signed as of now. In terms of demographics, the data shows that the maximum number of viewers belong to the 35-plus age group. In terms of gender, the ratio of male and female viewers is 65:35.
Graphics by Ahmed Raza Khan / Mint