Seoul: World’s No. 2 cellphone maker Samsung Electronics Co. Ltd said on Monday the firm is considering to market a low-cost mobile phone worth $40-50 (Rs1,572-1,965) that comes with colour features to fight bigger rival Nokia Corp.
In the third quarter of 2007, Samsung gained market share by offering more medium- and low-cost phones, moving away from its previous focus on premium models.
“We are considering a $40-50 phone, if such a model can be cost-competitive,” said a Samsung spokesperson. “It targets Nokia in the emerging markets.”
Samsung hopes to add the colour feature on the proposed model, but was still studying the project’s feasibility, the spokesperson added. “It’s going to take some time to decide.”
The average selling price of Samsung’s cellphones stood at $151 in the third quarter, compared with the 2006 average of $176. Its market share is estimated at 14% or higher in 2007—up from 11.4% in 2006. Samsung was looking to sell 200 million cellphones in 2008, compared with about 160 million in 2007, a company executive had said in November.
As growth in the global handset industry slows, it will be crucial for Samsung to expand its presence in the largely untapped emerging markets.Samsung was seeking to take up to 25% of the global cellphone market revenue by 2010, compared with about 15% seen for 2007.