BackMarketing and Media | ‘Kites’ is first Bollywood film to open in US top 10
Marketing and Media | ‘Kites’ is first Bollywood film to open in US top 10
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Los Angeles: ‘Kites’, a film from Reliance Big Pictures, took in nearly $1 million (Rs4.74 crore) during the weekend to become the first Bollywood film to open in the top 10 in the US and Canada.
The film, introduced in 207 theatres, had sales of $958,673, researcher Hollywood.com Box-Office said in an email. Reliance Big Pictures said in a statement that no other Indian film has opened in the top 10.
At least one other Indian-produced film had a bigger US opening than ‘Kites’. ‘My Name is Khan’ took in $1.94 million in February, ranking 13th in the weekend line-up.
Bloomberg
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