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Reliance, idea pulled up by ASCI for misleading ads

Reliance, idea pulled up by ASCI for misleading ads
PTI
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First Published: Sun, Dec 27 2009. 02 56 PM IST
Updated: Sun, Dec 27 2009. 02 56 PM IST
New Delhi: The Advertising Standards Council of India has pulled up 15 firms, including telecom companies, for running misleading ad campaigns during July to October this year.
During the said period, Consumer Complaints Council (CCC) of ASCI found 15 advertisers, including Reliance Communication and Idea Cellular, FMCG player Dabur and Elder Pharma and coaching centre Career Launcher, violating the council’s code.
Reliance Communication had to suspend a television commercial as it failed to substantiate its claim “with comparative data of other mobile services” that the company is the “fastest mobile broadband service in India”.
When contacted, the company said it is currently making modifications in the TVC.
“Rcom has already responded to ASCI and is making necessary modifications in the TVC,” a spokesperson from Reliance Communication said.
Another mobile operator, Idea Cellular also had to modify its commercial, which showed people walking while talking on mobile phones, as ASCI upheld complaint from consumers that it encouraged “unsafe act of walking while talking on the mobile phone”.
“Some action sequences as depicted in the TVC, shows dangerous practices and manifest a disregard for safety without justifiable reason,” ASCI said.
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First Published: Sun, Dec 27 2009. 02 56 PM IST