BackTVS Motor launches Scooty Zest, expects to improve market share
Scooty Zest will boost TVS's market share by 2-3 percentage points in the next three months, says CEO
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Chennai: TVS Motor Ltd expects to improve its market share in scooters, the fastest growing segment in two-wheelers, to up to 18% with its new launch Scooty Zest, K.N. Radhakrishnan, president and chief executive officer (CEO) of the company, said.
Radhakrishnan said the Scooty Zest will boost TVS’s market share by 2-3 percentage points in the next three months. TVS Motor currently has a 15% share in the scooter segment.
“Since our earlier launches such as Wego and Jupiter, we have ensured that two-wheelers are available at dealers’ outlets once they are launched," said Venu Srinivasan, chairman and managing director of the company.
“We expect to sell at least 10,000 Scooty Zest in the first two months of its launch," said Srinivasan.
Asked whether Scooty Zest, priced much lower than Wego and Jupiter, may affect the sales of these brands, Srinivasan said, “We have consciously brought in granularity in the scooter segment so as to cater to different age segments."
Scooty Zest is priced at ₹ 42,300 (ex-showroom, New Delhi). It competes with Honda Dio, Yamaha Ray, Suzuki Let’s and Hero’s Pleasure.
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