Slow & Steady: Continuing the previous week mood, this week also have been a less active week with few accounts changing hands.
Essar Group decided to assign its media duties for its corporate account worth Rs35 crore to Maxus. For its new GEC channel ”Colors”, Viacom 18 has brought Rediffusion and TME on board to handle its creative and media duties respectively.
HP showed its trust in BBDO worldwide, as latter wins the creative account of HP’s imaging and printing business, worth Rs10 crore.
Birla Sun Life Insurance and Birla Sun Life Mutual Funds creative accounts are alinged with Bates David Enterprise and JWT respectively.
Click here to get a complete account movement update for this fortnight.