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Star Plus is now No. 1 Hindi entertainment channel

Star Plus is now No. 1 Hindi entertainment channel
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First Published: Thu, Aug 20 2009. 10 08 PM IST

On top: The channel recorded GRPs of 281.3 for the week to 15 Aug.
On top: The channel recorded GRPs of 281.3 for the week to 15 Aug.
Updated: Thu, Aug 20 2009. 10 08 PM IST
Mumbai: Television channel Star Plus has surged ahead of Colors to the top spot in the Hindi general entertainment channel for the week ended 15 August, television audience research agency TAM Media Research’s data shows.
Star Plus recorded gross rating points, or GRPs, of 281.3 for the week, up from 265.9 a week earlier.
On top: The channel recorded GRPs of 281.3 for the week to 15 Aug.
GRPs are a total of television rating points, or TRPs, over a period. TRPs are the total percentage of viewers watching a particular programme at a given time.
Colors, owned by Viacom18 Media Pvt. Ltd, too improved its performance, but lagged Star Plus. Its GRPs increased to 278.6 from 268 earlier. Colors had been the top Hindi general entertainment channel for the previous two weeks.
Star Plus is the flagship channel of News Corp.’s Indian subsidiary Star India Pvt. Ltd. Viacom18 is a venture of US-based Viacom Inc. and India media group Network18 Media and Investments Ltd. (Mint has a content-sharing arrangement with CNBC-TV18 news channel, which is owned by Network18.)
Retaining its No. 3 spot, the flagship channel Zee TV of Zee Entertainment Enterprises Ltd improved its ratings by nearly 11% to 265.
Sony Entertainment overtook NDTV Imagine to come in at No. 4 in the category with GRPs of 130.4 against 115.7 in the preceding week.
NDTV Imagine’s ratings slipped after the channel’s top show ’Rakhi Ka Swayamvar’ ended on 2 August, to GRPs of 104 from 141.1 a week ago.
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First Published: Thu, Aug 20 2009. 10 08 PM IST