New Delhi: Starcom MediaVest Group has announced that its lead agency Starcom Worldwide has been appointed as media partner by Bayer HealthCare’s Diabetes Care Division, one of the premier global companies dealing in healthcare nutrition and high-tech materials.
Starcom managed the media needs of Bayer India’s Consumer Care division between 2001 and 2002 and now Bayer is entering the consumer market again in the healthcare domain.
According to Manish Porwal, managing director, India-West & South, Starcom Worldwide, “Bayer is a world leader and pioneer in healthcare and we are excited to have renewed our relationship with them. The fact that Bayer chose to come back to us without a speculative pitch is a further reassurance to us that Starcom clients look at us in the true spirit of partnership.”
With India ranked as the diabetes capital of the world with over 30 million diabetics, Starcom hopes to guide Bayer’s communication efforts in helping people identify symptoms and take early remedial action.
Starcom’s key role will be to define and communicate Bayer’s brand personalities through strategic, targeted and creative media planning and in the process, its media negotiation entity. India Media Exchange will strive to bring value addition through smart and contextual buying.
Adds Amogh Mayekar, head-marketing Bayer HealthCare, Diabetes Care, “ It is our belief that the need of our business is creative use of multitude of contact points rather than classical media alone and this is where we look forward to benefiting from Starcom’s depth of knowledge and width of services.’’
The appointment is effective immediately. Starcom’s Mumbai office will handle the account.