Bangalore: Mint, India’s fastest growing business newspaper, launched its Bangalore edition today. Published by HT Media Ltd., publishers of Hindustan Times and Hindustan, Mint aims to redefine the way business news is presented to Indian readers.
The Wall Street Journal is Mint’s exclusive partner in India and with this launch, Bangalore, the IT hub of the nation, becomes Mint’s third edition after New Delhi and Mumbai.
By providing refreshing clarity in business news, Mint has already carved a niche among discerning business readers in the nation’s political and commercial capitals, where it is the No. 2 paper in terms of circulation, having crossed the 100,000 mark.
“We have struck a chord among Indian readers with stories that are well researched, well-written and, more importantly, honest,” said Raju Narisetti, managing editor of Mint. “We believe that Bangalore’s demanding and global-minded readers will find it a distinct and compelling newspaper.”
A unique collaboration between HT Media and The Wall Street Journal, Mint brings life to the world of business while also helping readers with the ‘Business of Life’ capturing key trends and happenings in Indian business and economy, while connecting India to the world and global business to India.
It is the only Indian newspaper in the globally proven, convenient Berliner format, designed by Mario Garcia who has designed over 500 newspapers worldwide including, most recently, The Wall Street Journal.
Added Rajan Bhalla, publisher of Mint, “Not only does the paper bring clarity to business readers with its differentiated design and a clean, clutter-free environment also offers advertisers innovative and high-impact opportunities.”
Highlights through the week
* International news and analysis from the 1,900 global journalists of The Wall Street Journal and its parent, Dow Jones & Co. Select articles with Indian readers in mind are published
* Markets Watch, a Tuesday to Saturday liftout offering comprehensive and relevant market data on stocks and mutual funds
* Campaign is a Monday marketing and advertising liftout that looks at strategy, marketing, management and advertising with exclusive columns from Wharton, Oxford, Kellogg as well as a weekly Reader - Q&A column from Jack and Suzy Welch
* On Saturday, Lounge, the magazine-style weekend edition, takes centre stage with a 24-page, all-colour offering with exclusive columns by Vir Sanghvi and Bangalore based Shoba Narayan, as well as an extensive palette of stories on culture, art, travel, books, parenting and food