New Delhi: Aiming to woo tourists to visit India during the off-season monsoon periods, the Tourism Ministry has finalised an action plan that includes roadshows in foreign countries.
“There will be roadshows showcasing Indian monsoons in countries like Middle East, West Asia, USA and Northern Europe in a concerted way,” said Leena Nandan, Joint Secretary, Tourism Ministry.
The arrival of tourists slows down during the months of June to September, considered as off-season. Though there are winter destinations and also summer destinations, the monsoon period has not been fully exploited yet.
“We will be launching a joint promotion campaign with states to promote monsoon. Special monsoon packages are being worked with tour operators to attract tourists. There is also a need to create awareness about the beauty of our monsoon,” she said.
While mentioning about the flood-ravaged areas, she said “there are certain problems associated with rains. But nevertheless monsoon is so intrinsic to Indian lives and it is felt all over the country.”
According to the plan, innovative promotion campaigns will be launched to promote ‘Incredible Monsoon´.
Besides showcasing landscape, mountains, lush green fields during monsoon, the houseboat cruises in enchanting showers will be part of the campaign.
Since Ayurvedic treatment is more effective in humid weather, there will be Ayurveda rejuvenation holiday packages.
Though some states like Goa, Kerala, Karnataka, and Mahrashtra are already offered monsoon packages, it has to be done in a more organised way to have the desired effect, Nandan said.