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Technopak study finds Indians game for leisure

Technopak study finds Indians game for leisure
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First Published: Fri, May 02 2008. 06 50 PM IST
Updated: Fri, May 02 2008. 06 50 PM IST
New Delhi: According to a recent research report “India Leisure & Entertainment Trends 2008” by India based management consultancy firm Technopak, social activities or meeting friends, spending time with family and eating out are preferred leisure options for a fifth of Indians. Some 26% also prefer to spend times entertaining themselves by watching TV, visiting theatres and listening to music. Thirteen per cent also liked roaming in malls while 8% liked to treat themselves to reading and hobbies as a preferred way of spending “me” time.
Indians also like to have a dose of leisure all week long and not just the weekends. On any day, Indians tend to put aside two hours for relaxing. However, Sundays and Saturdays, low workload days, did not see much increase in leisure time. The study targeted individuals aged 15 – 55 years from SEC A, B and C households from towns with a population of 5 lakh+ individuals.
A further analysis of preferred ways of spending leisure time showed that music was popular across age, gender and income groups with TV and radio being the key ways of listening to it. Talking on the phone was a key trend showing the rise of the “phone socialiser” Close to half the consumers who use the mobile phone for socializing are drawn from the North zone. They chat multiple times in a week; with about half doing it everyday. They talk for an average of 3 hours in a day, for anywhere between 30 –45 minutes (average talk time – 38 minutes) – spread through the day
Gaming was another emerging medium for entertainment. Among those who preferred doing the same, 25% said that it was among their top five leisure choices. Sports and action games topped the list for these respondents.
The net still remained a male domain though with 88% of the total indulging in Internet based leisure activity being male. Visiting networking sites emerged as a key area. Eight out of 10 such people visited Orkut.
The main geographic coverage areas for the study included the top four metros besides cities like Kanpur, Bhopal, Hyderabad, Patan and Cuttack apart from other such cities.
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First Published: Fri, May 02 2008. 06 50 PM IST