Prathap Suthan, national creative director, Grey Worldwide (India) Pvt. Ltd, has put in his papers at the agency, part of the WPP network, becoming the fifth high-level executive to leave the company this year. “There have been offers in the past, but this one was just too good to refuse,” said Suthan, who is considering an international assignment based out of India. “There are offers from two major advertising agencies and one outsourcing hub; I should take a decision by the end of the week,” he added.
Suthan’s exit comes close on the heels of chief operating officer Ashutosh Khanna leaving. Khanna is now a partner at Korn/Ferry International, an executive search firm. Earlier this year, Grey saw a mini-exodus of employees when executive creative director Raj Kurup quit the agency to start his own, CreativeLand Asia, and took creative director Vikram Gaikwad with him. Creative duties for brands of Parle Agro Pvt. Ltd such as Appy Fizz and Frooti, valued at Rs30 crore, moved from Grey Worldwide to CreativeLand Asia soon after. The high-level exits were not restricted to the creative division alone. Jasmin Sohrabji, president at Grey’s media specialist unit MediaCom, and Harish Shriyan, co-president, MediaCom, moved on to OMD India, the media agency which is part of the Omnicom Group, taking the Parle Agro media account with them.
“I am disappointed to see Pat (Prathap) leave. However, I wish him every success,” said Nirvik Singh, president, South-east Asia, Grey Global Group. “Grey has reached the stage of making the next big leap in its life. I’m delighted that a lot of new and very senior talent is coming to the agency and share this passion and vision with me,” added Singh.
Suthan was responsible for two high-profile campaigns the agency handled: India Shining, the previous government’s campaign to highlight India’s success—it was commissioned by the National Democratic Alliance government and backfired whenpolitical opponents said it reflected a disconnect with the real India—and IncredibleIndia, a campaign to promote the country as a touristdestination.
Grey Worldwide handles the creative duties for companies such as Bharti AXA Life Insurance Co. Ltd, Deutsche Bank India Ltd, Suzuki Motorcycle India Pvt. Ltd, Britannia Industries Ltd, ITC Foods Ltd, Procter & Gamble, Suzlon Energy Ltd and Travel Corp. India Ltd.