Narendra Modi most searched political leader in the country: Yahoo

Amit Shah and Arun Jaitley were also among the top 10 politicians searched online, according to a Yahoo report


The report, Year in Review, 2014, is based on what users searched for, read, recommended and shared. Photo: Reuters
The report, Year in Review, 2014, is based on what users searched for, read, recommended and shared. Photo: Reuters

New Delhi : Prime Minister Narendra Modi has topped Yahoo Inc.’s list of most-searched political leaders in the country. Amit Shah and Arun Jaitley were also among the top 10 politicians searched online, according to the report released by Yahoo on Monday. The list included Congress president Sonia Gandhi and Nationalist Congress Party chief Sharad Pawar.

The report, Year in Review, 2014, is based on what users searched for, read, recommended and shared. It also took into account a number of factors including absolute volume and growth from previous periods to see which themes and trends were popular in 2014.

“The slew of reforms and Modi’s efforts to improve diplomatic ties were of ongoing interest to Yahoo users. ‘Make in India,’ the three magic words that constitute Modi’s mantra while abroad, made it to the top of the list of Biggest Financial Events of the Year,” the report said.

“The government’s decision to de-regulate diesel and gas prices, and the setting up of a special investigative team to bring back illicit wealth stashed abroad, were other top searches in the category.”

Modi was also mentioned in the beauty and style trend list.

“From dominating the political arena to putting Indian traditional menswear on the International map, Prime Minister Modi left a firm stamp on style trends in 2014. His signature Modi kurta and variation of the Nehru achkan coat were among the most-searched Beauty & Style trends,” the report said.

Some of the controversies in the financial events category that grabbed attention online included the Supreme Court declaring coal block allocations between 1993 and 2010 illegal, and the Syndicate Bank bribe-for-loan scandal.

Air fare wars in the Indian skies, Flipkart’s Big Billion Day Sale and Alibaba’s record-breaking $25 billion initial public offer (IPO) were also highly searched in the same category.

India’s richest man Mukesh Ambani led the list of most influential persons, with Tata group boss Cyrus Mistry and chief of Adani Group of Industries, Gautam Adani, making up the top three.

Ambani also topped the Finance Newsmakers list. Apple’s chief executive Tim Cook, with one of the most important ‘coming out’ events of the year, Microsoft CEO Satya Nadella and Infosys CEO and managing director Vishal Sikka were also named in the list.

The Finance Newsmaker list also included Flipkart’s Sachin Bansal and Binny Bansal, and Snapdeal’s Rohit Bansal.

“The e-tailing sector’s domination by ‘the Bansals’ ensured they were Finance Newsmakers for the year,” the report said. In addition, “Two high-profile deaths in the corporate world – the mysterious plane crash of French oil major Total’s CEO Christophe de Margerie’s in Moscow and the death of Tata Motors’ MD Karl Slym in Bangkok – were among other top searches in this category.”

Apple Inc.’s three products appeared in the top 10 gadget searches, with iPhone 6 taking the top spot. Samsung Electronics Co. made the list with two Galaxy devices.

Sunny Leone was the most-searched celebrity for the third year in a row, while Jennifer Lawrence led the list of the most-searched international celebrities in 2014.

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