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Himani Fast Relief commercial wins 3 advertising awards

Himani Fast Relief commercial wins 3 advertising awards
PTI
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First Published: Thu, Apr 09 2009. 04 54 PM IST
Updated: Thu, Apr 09 2009. 04 54 PM IST
New Delhi: FMCG company Emami India on Thursday said it has won three awards at the ‘Goafest 2009’ advertising festival for its television commercial (TVC) of its flagship pain reliever brand ‘Himani Fast Relief’ (HFR).
The company said the HFR ad-film has bagged three medals, including two silvers and a bronze in various categories at the advertising festival, which is organised by the Advertising Agencies Association of India (AAAI) along with The Advertising Club of Mumbai.
“While the TVC of Himani Fast Relief brand was conferred silver medals in the Film Singles and Film Craft categories, it bagged the bronze medal in Original Music Score segment,” Emami India said in a statement.
The company also said that on the back of the TVC, the Himani Fast Relief has registered a sales growth of 25%.
“The TVC has gone a long way in boosting our sales. Winning the awards is like a celebration of creativity. Riding on the TVC, HFR recorded a 25% sales growth,” Emami Group of Companies director Aditya V Agarwal said.
The ad-film was directed by Ram Madhvani of Equinox Films and conceptualised by Ashish Khazanchi of national creative director of Publicis Ambience, the company said.
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First Published: Thu, Apr 09 2009. 04 54 PM IST