New Delhi: There have been more misses than hits this August, initially expected to be a month of some decently high-profile releases. Topping the list are Ashutosh Gowariker’s period drama Mohenjo Daro and Remo D’Souza’s superhero action comedy A Flying Jatt.
“Ultimately, it all boils down to content,” said trade analyst Taran Adarsh. “We talk of big stars and directors guaranteeing big openings and films selling on their names but the audience is smarter than that.”
Panned by critics and viewers alike, Mohenjo Daro made about Rs.57.92 crore at the box office despite the formidable presence of lead actor Hrithik Roshan and director Ashutosh Gowariker. The combination of Remo D’Souza and Tiger Shroff riding high on the success of ABCD2 and Baaghi, respectively, didn’t help A Flying Jatt either. The film ended up with Rs.36.85 crore at the box office.
The movie of the month, quite evidently, has been Akshay Kumar-starrer Rustom, released alongside Mohenjo Daro, outstripping the latter by a huge margin. The Tinu Suresh Desai-directed crime thriller has minted Rs.124.72 crore in box office collections so far.
“From the first promo itself, the film looked interesting,” said Rajendar Singh, vice-president, programming and distribution, INOX Leisure Ltd. “The songs also clicked in a big way and there was much curiosity around the film even though the basic plot was known.”
The only other Hindi film to have made a mark this month was Eros’s multi-starrer romantic comedy Happy Bhag Jayegi, directed by Mudassar Aziz. Starring Abhay Deol, Jimmy Shergill, Ali Fazal and Diana Penty, the film managed Rs.24.52 crore in box office collections, again in Adarsh’s words “without stars or a director”.
The same cannot be said for other Bollywood releases this month such as biographical sports film Budhia Singh-Born To Run, thriller Missing On a Weekend and Waarrior Savitri, a modern-day adaption of the famous fable Satyavan-Savitri which only made Rs.1.85 crore, Rs.9 lakh and Rs.1 lakh, respectively, at the box office.
Adding to the bad news were Hollywood offerings like action thriller Jason Bourne and epic historical action drama Ben-Hur, which managed Rs.1.35 crore and Rs.3.8 crore, respectively. Superhero film Suicide Squad with opening weekend collection of Rs.9.75 crore remained the only ray of hope among foreign films.
A couple of regional films managed to rake in impressive numbers too—Marathi film Kanha opened to Rs.3.24 crore over the weekend, while Telugu films Babu Bangaram and Pellichoopulu also kept the cash registers ringing.
Meanwhile, the coming month already looks exciting with Sonakshi Sinha-starrer Akira having opened to expectations with collection of Rs.16.65 crore over the weekend.
Beginning with Sidharth Malhotra and Katrina Kaif-starrer Baar Baar Dekho and Nawazuddin Siddiqui’s Freaky Ali this week, there is Amitabh Bachchan’s social drama Pink, Vikram Bhatt’s horror film Raaz Reboot and Riteish Deshmukh’s Banjo later. The month should end on a high note with biographical sports film M.S Dhoni- The Untold Story, starring Sushant Singh Rajput and directed by Neeraj Pandey.
“There is a lot on offer in various genres,” said Adarsh. “The season of interesting films has just started so all fingers are crossed.”
All figures in this story have been sourced from movie website Bollywood Hungama.