Campaign turns 1 tomorrow.
To mark what has been a significant year for business and this publication, this special anniversary issue of Campaign revolves around the theme of “newness” or “freshness”, characteristics that, in some ways, reflect what Mint stands for.
There were several new things in the advertising, marketing and management worlds that Campaign covers. Marketers struggling to reach their target audience began exploring interesting and innovative ways of doing so. Even as the advertising industry in India consolidated, with global marketing conglomerates acquiring several Indian agencies, some executives stepped away from this culture and set up shop on their own. And as the private equity business in India picked up steam, and the allied venture capital business made a much-awaited entry, it became all too apparent that the people and the teams behind most of these firms were young.
Campaign will continue to present the informed opinions of thought leaders from University of Oxford’s Saïd Business School, Wharton School, Kellogg School of Management and Spencer Stuart, as well as the rich wisdom of Jack and Suzy Welch. It will also continue to capture trends in business and management. Happy reading, and do send in your comments on this issue, and Campaign in general, to firstname.lastname@example.org
NEW TRACKER A handful of entrepreneurs are exploring new media to redefine the art and science of targeting consumers across increasingly fragmented platforms
BOUTIQUE VENTURES Amid the growing globalization of India’s ad industry, some creative professionals are charting a new path by setting up independent units
YOUNG TURKS The under-40 brigade at the helm of private equity and venture funds is infusing fresh ideas and strategies that set new parameters for start-ups seeking funding