Mumbai: The Swiss government and the National Basketball Association of US have approached the Board of Control for Cricket in India (BCCI) for using Sachin Tendulkar and some other Indian cricketers for furthering social causes through advertisements.
“The Swiss government approached us and wanted Sachin to do an ad with (world’s number one men’s tennis player) Roger Federer for a social cause. Sachin was thrilled and agreed to it immediately,” said BCCI CEO Ratnakar Shetty here.
“The NBA has also approached us and wants to utilise our players’ services for furthering social causes,” Shetty added on the sidelines of a media conference Tuesdat to announce Boost Under-17 Cricket Cup tournament for school children.
“We, in the Mumbai Cricket Association (of which Shetty is the treasrer), had taken a policy not to allow juniors to play limited overs cricket but have relaxed it for this tournament since it’s to be run on an all-India basis and we did not want Mumbai schools to be denied an opportunity to become all-India champions,” Shetty said.
“In fact the BCCI has decided to scrap some junior age group tournaments and conduct a schools tournament instead. The board wants to hold events for only under 16 and under 19 age groups instead of for under 15, 17 and 19 as at present,” he explained.
The 30 January-15 February Boost Cup tournament, to be organised jointly by MCA and the Mumbai Schools Sports Association, will have 30 teams from Mumbai and Thane districts with the winners advancing to the Inter-City Challenge featuring teams from 18 cities and towns around the country.