New Delhi: The Delhi high court on Tuesday stayed an order passed by the Advertising Standards Council of India (ASCI) against Havells India directing the electrical equipment maker to modify or withdraw its advertisement carrying the tag line “Wires that do not catch fire” on the grounds that it was misleading.
This effectively means that Havells India can broadcast the impugned advertisement until further orders are passed by the court.
Mint had taken down an earlier story on the development to conduct an editorial review, which confirmed its authenticity.
The plea was heard by a division bench comprising Justice Badar Durrez Ahmed and Justice Sanjeev Sachdeva. An ex-parte order was passed in the matter.
Havells India contended that the ad was not misleading while explaining the difference between “catching fire” and “burning”. It said the advertisement was creatively themed and not meant to be misleading.
On 19 October, the plea by Havells India against the 16 September ASCI order was heard by Justice Valmiki J. Mehta, who passed an order agreeing with ASCI’s decision.
Aggrieved by the order of the single judge, Havells India filed an appeal before a division bench which listed the matter to be heard on Tuesday.
The advertisement has been used by Havells India since 2007.
The next hearing on the matter is on 23 November.