Mumbai: To broaden its interaction with consumers and give them a view of top lifestyle categories, market researcher Nielsen Co. launched the Nielsen India Consumer Rankings on Wednesday.
The ranking will give consumers a snapshot of the top brands and services in six lifestyle categories, including smartphone apps, online retailing sites, mobile phones and operators, books and international travel preferences of urban Indian consumers.
“While we have always provided uncommon consumer insights for our clients, with this initiative we are taking insights from cities across the country, and giving back to consumers,” said Piyush Mathur, president, Nielsen India.
A consumer application and interface takes Nielsen in a new direction. The company has thus far only worked on behalf of clients. With these rankings, Nielsen wants to engage directly with the consumer. The lifestyle categories are emerging segments in India and Nielsen wants to tap into the consumer interest in these areas.