The last fortnight saw quite a few creative movements. Law and Kenneth bagged Vivel Shampoo by ITC Ltd, an account worth Rs30 crore. The media duties were assigned to Interations (LMG). Spykar’s apparel brand OYO, appointed ON to handle its creative duties, adding Rs5 crore to the agency’s kitty. On the other hand, TBWA India, had two big creative wins of Planet M Retail and Sony Playstation, accounts worth Rs20 crore and Rs10 crore respectively.
Another major move came from Baderwals Project, which moved its entire Rs22 crore, creative and media business to Sepia Advertising. The incumbents on the business were Latitude 23 and Carat Media Services respectively.
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