New Delhi: UK’s accessory brand Liberty of London will be among the global buyers at the ensuing ‘Wills Lifestyle India Fashion Week´ which would showcase creations of top designers inspired by rich Indian heritage.
The fashion extravaganza, to open here on 15 October, is aimed at giving a push to the fast-growing Rs300 crore designer wear market by targetting domestic and overseas buyers.
“With 36 shows and 79 designers, WIFW brings before the Indian and international clientele five days of absolute fashion and serious business,” Fashion Design Council of India President Sunil Sethi said.
UK’s well-known accessory brand Liberty of London would be participating in the WIFW for the first time. Besides, Anthropologie of the US would also be among the overseas buyers seeking designs from India, some of which would be inspired from the cultural heritage of the country.
The bi-annual WIFW, the flagship event of FDCI, is patronised by well-known designers and labels like Rina Dhaka, Satya Paul, Rajesh Pratap Singh, Shantanu and Nikhil, Manish Arora, Rohit Gandhi and Rahul Khanna.
India’s designer clothing market is estimated at Rs300 crore, whereas the market for branded wear is pegged at Rs8,000 crore, industry sources said.
Designers would also be showcasing their contemporary collections including the western office wear.
Renowned designer Vivienne Tam will be partnering Hewlett Packard to create ‘an exciting confluence´ of fashion and technology at the show, an HP official said.
German car maker Audi, which is due to launch its R8 super sports car in November, will try and leverage the event as a sponsor. ITC’s Wills Lifestyle retains the title of the fashion week.