Mumbai: Kicking off on a high note, the day one of Goafest 2016 brought much cheer for media agencies and publishers alike as the annual advertising, media and marketing convention celebrated the best work done in those segments with the Media and Publisher Abby Awards 2016 on Thursday.
Mindshare India, a GroupM agency, won the top honours at the media awards, with the highest tally of medals at 17.
This included two golds—one for its campaign for Lifebouy soap titled “Before Iftar time, it’s Lifebouy time”, and another for its print innovation for Lakme, under the Lakme Lip Pouts in Grazia magazine—“Playtime for your pout”.
The agency also won six silver and nine bronze metals.
Coming second was Maxus, another GroupM agency, which won one gold in the youth marketing category, for its “Get A Job” campaign for LinkedIn. The agency also took home two silvers and four bronze trophies.
Beyond these, first-time entrant The Social Street made waves with two golds for its work for Britannia’s Good Day biscuits, titled “The slide of smiles” and “Smile to be surprised”. The agency also won two silvers.
A total of 11 gold, 36 silver and 30 bronze trophies were awarded as part of Media Abby Awards 2016.
In the publisher category, Dainik Jagran took home the top honours with three gold, four silver and three bronze medals.
The publisher won two gold metals for its Aligarh lake campaign, which saw the newspaper act as galvanizing force to revive a dying lake. It also won a gold metal for the campaign “Preparing a city for the unknowable”.
“It is such a pleasure to see such tremendous work from brilliant minds winning much deserved Abbys for their efforts. What we’ve seen and are likely to observe in the next two days are some of the most creative works produced by advertising, media and marketing professionals in the country,” said Raj Nayak, president, The Advertising Club, extending his congratulations to the winners.
The three-day festival, being held in North Goa, will feature industry-specific conclaves, seminars and Abby Award presentations. Goafest is presented jointly by The Advertising Club, a platform for advertising, marketing, media, research and communication professionals, and The Advertising Agencies Association of India.